KNOMO London launches new online shopping experience

Our much-loved luxury bag & accessories maker KNOMO London has successfully launched its latest online experience as a collaboration with Shopify partners, Strawberry. 

Hull-based Strawberry was invited to pitch after a tough tender process, which after a successful bid, saw the agency ideate, design, and develop the new website to showcase the best of what KNOMO has to offer to consumers for this coming black Friday and Christmas season. 

Greta Leoni, Inc Retail Head of Marketing Strategy said, “We were pleased to have a strong pitch by Dom and his team at Strawberry. The team knew exactly what we were looking for and how we wanted to achieve it, and they were intent on getting under the skin of our retail and marketing teams and our head designer. The result is a website we’re absolutely proud to showcase today.”  

Since the summer, the project to re-design the KNOMO online experience has been underway, and this launch marks the most significant change to the web experience since inception. The new website has a clean, fresh look but is still unmistakably KNOMO. As well as fresh new product pages, the website is now even easier to use and faster, which will benefit customers this Black Friday and Christmas. 

Dominic Love, Managing Director of digital retail agency Strawberry, said, “KNOMO have a busy few months ahead, and our team has worked hard since the summer to deliver a better performing online experience that I know their customers will love. As a Shopify Plus partner, we were able to call on our wider brand experience to deliver a project that is intrinsically still KNOMO through and through, while leveraging the latest advances in Shopify’s platform.” 

The website takes advantage of the latest Shopify platform updates, Online Store 2.0, which includes native international pricing and payment and a new, faster user experience for customers. 

Ben Perman, Creative Director of Inc Retail, said, "We have carried out an extensive brand development exercise over the past 6 months, that looks at really extracting the cool DNA of the brand and presenting it to a wider audience. Our Inc Retail and KNOMO teams have collaborated to reposition the brand successfully, and the new KNOMO website is a great result of this work." 

The project was led by Inc Retail’s internal marketing team, who worked with KNOMO from tender to delivery. Inc Retail supports its brands through collaborative work, with a range of experts within the business such as its in-house marketing team helping its brands grow and thrive. 

The new website can be viewed at 

About KNOMO 

Part of Inc Retail, KNOMO London sources the finest full-grain leathers and durable, premium fabrics to produce an exclusive range of bags, totes, and laptop carriers. The studio HQ is a collaboration of industrial and fashion design to ensure that each and every product delivers on both style and substance.